Search engines are programs that search documents for specified keywords and return a list of the documents where the keywords were found. A search engine is really a general class of programs; however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web.
-Webopedia.
What is Search engine optimization?
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
-Webopedia.
Each and every site holder will need their website to appear in the top lists
SEO helps site holders by ensuring the site is accessible to a search engine and improves the chances that the site is found in the search engine.it improves the site and saves time.
For example, let’s assume I am carrying out a business that promotes and sells customized t-shirts.
So if anybody wants to get the service will surf through internet to find out the best alternative, so he/she will search under customized t-shirts. At the moment he/she start searching it will appear thousands of suggestions under the name customized t-shirts. So there is a very little chance that person will visit my site among all of them. Here SEO comes to action. What SEO actually does is making some adjustments to the html of individual web pages to achieve a high search engine ranking. There are keywords or META tags that including a brief about our site and it helps to distinguish my site from others and finally boost the ranking in search engines.
But webmasters should be very careful when selecting a SEO. They should basically do some kind of analysis what that particular SEO’s previous work, were they successful, their experience in the industry that we are in, how long they have been in the industry and their reputation and so on. Otherwise this will damage our company’s reputation and ultimately lead to a failure.
SEO can be discussed under two topics that are black hat SEO and white hat SEO.
Black hat SEO is use of aggressive marketing and techniques not adhere to SEO rules and regulations etc. This will ultimately result in the particular web site getting banned.
Example for black hat SEO-doorway pages that are loaded with key words
White hat SEO is use of strategies and techniques that follow the SEO rules and regulations.
Examples- using key words, link building etc.
The example used is a very effective one.Optimizing for right keywords is surely important. But according to what I've learnt "meta tags" is a beat practice now than a necessity.
ReplyDeleteWhen it comes to black hat SEO there is also another branch called 'Negative SEO', which is all about directly acting to throw off your competitors . This is more dangerous than black hat, as it is only illegal, but this is harmful.