Tuesday, May 21, 2013

PPC Model

PPC is an internet advertising model used to direct traffic to websites in which advertisers pay the publisher when the ad is clicked.
-Wikipedia

When a user clicked on the ad, the click is registered in a system and pre-determined charge is assessed.as in SEO the purpose of PPC is to be seen first.

This method is more accurate than SEO but advertisers should be very careful when selecting key words. Using more common and short key words will increase cost and will not be very accurate.

Let’s try finding a keyword “Sony mobile phones in Sri Lanka”



The results that are showed in the pink box are the paid ads. They appear first in the search result.

The most popular advertising network is Google adwords. When you go to google adwords and typed the key word as sony mobile phones in Sri Lanka in key word tool you can find out information regarding competition, global monthly searches, local monthly searches etc.






You can refer to this blog if you need further understanding ruchira's blog

1 comment:

  1. According to you in PPC the purpose is to be seen first, as in SEO. To explain more, I guess it's about seen faster as SEO takes time and hard work to come up in the search results.But if you are ready to throw some money your ad can be placed on top through PPC. But the important thing is the ads turning to customers. So the ad content should be a catchy one to make sure customers not only see it, but click it and also ends up buying your product.

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